CBS Cares

We are excited to announce that the “I Have A Dream” Foundation has been selected to be featured in this year’s CBS Cares campaign, a national public service campaign. As part of the campaign, CBS has produced PSAs about the “I Have A Dream” Foundation that will be aired in every CBS market across the country, to an estimated audience of 100 million viewers. 

The campaign features celebrities from CBS programs, including Mayim Bialik (The Big Bang Theory), LL Cool J (NCIS: LA), Luis Guzmán (Code Black), Téa Leoni (Madam Secretary), Chi McBride (Hawaii Five-0), Shemar Moore (Criminal Minds), Jeff Probst (Survivor), Tom Selleck (Blue Bloods) and more.

The campaign began in November 2015, and will continue through Spring 2016. We are also grateful to have had the opportunity to see our PSAs featuring Téa Leoni and Tom Selleck air during Super Bowl 50. 

A major goal of this campaign has been to triple our online and social reach. Please join our movement. You can like us on Facebook, and follow us on Twitter, Instagram, and LinkedIn. We encourage you to use the guide below to share the campaign. We look forward to using this tremendous opportunity to provide our Dreamers with more visibility, resources, and access to success and we are honored to be partnering with the entire CBS Cares team.

 

View the Press Release 

View & download here 

Watch the PSAs

Sample Posts

Facebook

To download images, right click (or option click on a mac) and select "Save Image As." 

http://bit.ly/1MlbMjM Check out the new CBS Cares PSA for the "I Have A Dream" Foundation with Téa Leoni! Learn more about how you can help fight intergenerational poverty through education at www.ihaveadreamfoundation.org

http://bit.ly/1o54yVz Shemar Moore and Tom Selleck stand up for education in this new CBS Cares PSA. Learn more at www.ihaveadreamfoundation.org.

http://bit.ly/22uJfzP You can help a child from a low-income community achieve the dream of a higher education. Learn more at www.ihaveadreamfoundation.org.

http://bit.ly/1S4r9tz CBS, Chi McBride, & Téa Leoni teamed up on a new PSA to promote access to higher education. Learn more at www.ihaveadreamfoundation.org. 

http://bit.ly/1XL2Q7T Chi McBride, Luis Guzmán, and Tom Selleck stand up for equity in education. Learn more about what you can do at www.ihaveadreamfoundation.org. 

The "I Have A Dream" Foundation is fighting intergenerational poverty by providing educational access & support to and through college. Learn more at www.ihaveadreamfoundation.org. 

 

“Never give up and always believe in yourself. The more you believe in yourself and the more you appreciate yourself as a person, you will always be able to accomplish anything." -Jakira, Dreamer & 1st year at St. John's University
Twitter

.@tealeoni stands up for educational equity with this new @cbscares PSA: http://bit.ly/1MlbMjM 

New @cbscares PSAs for @ihdfnational feature @tealeoni, @shemarmoore, @IamLuisGuzman & more. www.ihaveadreamfoundation.org/cbscares

@shemarmoore & #tomselleck stand up for education in new @cbscares PSA: http://bit.ly/1o54yVz

#ChiMcBride, @IamLuisGuzman & #TomSelleck team up with @CBS for education: http://bit.ly/1XL2Q7T

Spread the word about the @cbscares PSAs for @ihdfnational. Learn more at www.ihaveadreamfoundation.org/cbscares

Talking Points

Why the "I Have A Dream" Foundation's Method Works
About CBS Cares PSAs
About the "I Have A Dream" Foundation 

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